Think about your topic and what words you would use to try to find it on the web. If you need help with keywords, there are free tools on the internet to generate keywords and check their popularity.

Now about links. Your link network is one of the most important keys to getting listed on Google. If you don’t have any incoming links, don’t even bother trying to get into Google. Keep the links to your site natural. Natural links are links that have been generated by a webmaster because they think your site content is valuable and can be helpful to their visitors. An unnatural link is a link manufactured in an attempt to “fool” the search engines into thinking your site is more popular than it really is. These types of links include link schemes and doorway pages. 

Most spiders see your site much as Lynx would, and may help to identify areas such as JavaScript, cookies, DHTML or Macromedia Flash applications that may keep you from seeing your entire site in a text browser.

Whatever you do, don’t stuff your pages with keywords, attempt to “cloak” pages or put up “crawler only” pages. Google considers those links and pages deceptive and may ignore your site.

Don't use images to display important names, content, or links. Their crawler doesn't recognize text contained in graphics. If you must use images, use the ALT tag attribute for those images.

Don't create multiple copies of a page under different URLs. If you offer text-only or printer-friendly versions of pages be sure to block duplicates from the spiders using a robots.txt file. Google also offers information on using a robots.txt file in their information on blocking Googlebot.