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Home>How The Google Machine Works>Escaping the Google Sandbox The Google Sandbox.
The “Google Sandbox” has been described as an algorithmic filter designed by Google and implemented in order to combat the high number of spam sites by placing all new websites under quarantine for a period of assessment. Ouch. Sounds bad, but what does that mean to you and me? Although it was developed with the main goal of ridding the web of spam sites, it is also believed to exist to keep new websites from suddenly appearing in the top spots on search engines and thereby penalizing high quality sites that have been around for years. .
When it comes to the sandbox, Google does not discriminate. It affects all new websites. How comforting huh? Well at least you know for a little while you’re equal with everyone else. Which brings up the next question. How long do you stay in the sandbox? Ah, the equality issue now comes to an end. It seems that when it comes to how long you stay in the sandbox, all sites are not equal. Several factors will determine your length of stay in the sand. Your keyword choices will affect your length of quarantine. If you choose keywords that are highly competitive this will cause your site to remain longer. Why? Because most spam sites will target big profit keywords in order to achieve their goal of making as much money as quickly as possible. Since your goal is to get out as quickly as possible it would benefit you to focus on less competitive keywords in the beginning. After you get out you can change the focus of your website to include the good keywords. .
How long do you stay in the Sandbox? Keep in mind that general consensus seems to be an average stay of approximately 3 months irregardless of such factors as good on-page optimization, incoming backlinks and original content. So what to do in the meantime? Well you can throw a big, bald, baby fit, or you can use your time constructively. It depends on your temperament I suppose. If you choose to use that time wisely, do some things to improve your rank once you’re booted out of the sandbox. Work on getting those precious inbound links. Just make sure you get high-quality, natural links. Don’t fall for linking schemes. Make sure the quality of your content is the best it can be. Improve the SEO (Search Engine Optimization) of your site. Do anything that will improve your site in the rankings once it’s finally sprung. Can you do anything to make your stay shorter? Well of course no one can say for sure, simply because no one knows all the secrets of Google and it’s algorithm. But some SEO experts are of the opinion that some things do help earn a “get out of jail free” card early. For instance, registering your domain name for more than a year. And go “live” with your site as soon as possible, even if it isn’t really ready. The logic here is that the spiders will crawl your site sooner. No one can say for sure, but the fact remains that if you sit back and do nothing then that’s time wasted and may hurt you later. Good luck and why not practice your sand castles too? | ||||
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