 |
 |
 |
 |
 |
 |
 |
 |
 |
Home>Guiding the Googlebots>Future Of Pagerank What Is The Future Of PR?
Because of its significance to us as marketers it is very important to watch the trends in Page Rank very carefully. While it is not always possible to predict what the Google boys have in store for us there are certain tendencies that are becoming apparent. One of these is the increasing emphasis on quality original content. This can be any good relevant, interesting article about your industry that visitors will enjoy. The emphasis is on originality and being about your industry, not any off topic subject. .
The second is Link popularity in the form of back links. These are the links coming into your site. Back links must be links to good quality sites that are relevant to your business. They will in turn be good resources for your visitors. Third is a professional looking and user friendly website. With relevant links and content. This is important for Google’s quality standards. They do not want substandard websites on their search engine as they want to provide the very best to their customers. All these factors are taking priority in Google’s eyes. It is all about pleasing their customers. This means emphasis on quality, relevance, original good content and resources. Google is continuously fighting the “black hats” and tightening their system against cheaters and those who try to spam their search engine. This necessitates adjustments to their algorithms and changes in our SEO tactics. .
Keywords as Meta tags are now almost obsolete as far as Google is concerned but optimized content is still important. How we optimize content may change as Google combats spamdexing with content keywords and this is one area to look out for as far as Google is concerned. Google is trying to close all loopholes for cheaters and this is one area where there is still room for black hat tactics. So therefore we can expect some changes in the way we optimize our content. Linking is another battleground for Google and the “black hats.” Already we have seen the decline in exchange links and the rise of back links to combat people spamdexing by collecting links as fast as they can from wherever they can. Google has taken a strong stand for linking to complementary businesses with good quality websites, and we can expect them to get even tougher on this as they strive to make their search engine more relevant. The future of Page Rank will depend greatly on these 2 factors. It will be wise to follow Google closely in the areas of content and linking. What was good yesterday is not necessarily still good today. The Internet is an ever changing place and nothing especially Google will stand still. So keep a close watch on Google and adjust your website accordingly. Remember what is good for Google’s customer is also good for your visitors. any changes you need to do will be very likely in these 2 areas. | ||||
|
Home Basics Of Getting Indexed How The Google Machine Works Guiding the Googlebots Keywords Black Hat SEO Contact Us Links Site Map