Getting the Most Out Of Google’s Webmaster Tools
Google has a suite of webmaster tools that can help you optimize and manage your website.
They can show you Google’s view of your site, help you diagnose problems, and let you share info with Google to help improve your site’s visibility. Just go to google.com and create an account, it’s free and easy.
Then you can get crawl info about your site, find out if Google has been able to get access to your site and see when the Googlebot last crawled your site. It will also tell you if they encountered any trouble crawling your site and why. You’ll receive such error messages as “URLs not followed”, “URLs restricted by robots.txt “, “URLs timed out”, and more. For each error category, you’ll see the URL along with the type of error encountered and the date the error was encountered. This will allow you to fix the problem that is preventing the indexing of your entire site.
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How you can use Google webmaster tools
If you use a robots.txt file you can see if Google is having trouble with your file. You can also test any changes to the file before you change it on your server. To analyze a site's robots.txt file, click the link in the Site column on the My Sites page and then click the robots.txt link from the Diagnostic tab. The robots.txt tool reads the robots.txt file in the same way Googlebot does. If the tool interprets a line as a syntax error, Googlebot doesn't understand that line. If the tool shows that a URL is allowed, Googlebot interprets that URL as allowed.
This tool provides results only for Google user-agents (such as Googlebot). Other bots may not interpret the robots.txt file in the same way. For instance, Googlebot supports an extended definition of the standard. It understands Allow: lines, as well as * and $ pattern matching. So while the tool shows lines that include these extensions as understood, remember that this applies only to Googlebot and not necessarily to other bots that may crawl your site.
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View top content from your site and see the words that other sites use to link to it
Page analysis stats provide information about how the Googlebot views the crawled pages of your site. Stats that may be available are:
Type - the content type of your crawled pages. Google uses content type for the File Format search option in their Advanced Search. Encodings - the encoding used by your crawled pages. Common words - words in your site's content, and in external anchors to your site.
You can also find the top queries that drive traffic to your site and where your site is included in the top search results. This will let you learn how users are finding your site. Query stats provide information about search queries that have returned pages from your site. Average top position is the highest position any page from your site ranked for that query, averaged over the last three weeks.
Other tools are available in the webmaster tools, plus check out Webmaster Central for other utilities and tools that you may find helpful.
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