Firstly the statistics: Google has 10,000 servers and 7 of the largest databases in the world. It has branches in several languages, was founded and is still run by 2 brilliant programmers Sergey Brin and Larry Page.

1. These little bots or spiders as they are termed travel the World Wide Web and pick up information from all the websites they find. They are specially programmed to look for certain information about every web site they find. This is termed as crawling the websites.

2. They carry this information back to the Google database, where it is stored. This information is all sifted through, using the Page Rank algorithms as criteria for grading or ranking sites.

3. Based on the Page Rank algorithms the websites are indexed and SERP pages are built

4. SERP pages are the pages of websites that come up when a keyword is entered by a searcher. With Google there are about 10 websites to a page.

Basic things Google looks for when indexing a site.

• Quality-is very important to Google. As they want only the best sites to be available for those who use their search engine
• Link popularity- Every link to your website is a vote of confidence for your site in Google’s eyes. However those votes must be from good quality sites that are complementary to your business.
• Relevance-every thing about your site must be highly relevant to your business and industry. This includes content and links.

How this will help you as a business: Google’s customers are your visitors and potential customers. What is good for Google is in effect good for you. If you build your site the Google way making sure you go by all there rules you will not only build a site you can be proud of but will make one that your visitors will enjoy visiting again and again. This will translate into leads and good sales conversion for your business. Which of course means more sales and profits for you.