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Keywords-your key to success

So what’s in a word?

Keywords as the name implies are what Google’s customers (the searchers) and your visitors will use to find your website. As you can imagine keywords and key phrases are critical to your positioning in the search engines and Google. If you have no keywords the search engines will not index your site. Finding keywords is your first step when optimizing your site


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Finding keywords:

Firstly let’s start to gather some basic keywords and phrases for your site. Go to http://goodkeywords.com This is a free download and has lots of good tools for you to use. Here is a few things that Good Keywords can help you with:

-Keyword suggestions
-Misspelled words
-Web page explorer
-Keyword phrase builder
-Site & link popularity
-Keyword organizer

Keyword suggestions: you put in your main keyword for your business and it will come back with the most searched for terms. This is useful as you will be able to know which keywords and phrases are the most popular.

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Misspelled words:

We are all human and your visitors can misspell certain keywords. This will give you the common misspellings and let you insert them as keywords. This means that you will not miss out on visitors that have inadvertently misspelled these keywords.

Web page explorer: This is a useful little tool which will allow you to not only check your website for keywords but competitors too. More keywords and chances to out position your competitors.

Keyword phrase builder:  will make phrases from your keywords. This saves you time and will give you more ideas for title pages and content.

Site popularity: This is based on Alexa findings and will not be 100% accurate but will give you a rough idea of your site’s popularity.

Link popularity: This is very useful as it shows you how many websites are linking to you. This will have a direct bearing on your Page Rank.

Keyword organizer: will help you organize your keywords and phrases.

A note of warning: Always be very sure that all your keywords are relevant to your business. Google is very particular on this. Do not just put in a keyword because it is popular this will not help you and will bring the wrong traffic to your site.
 
Finding more specialized keywords: http://wordtracker.com wordtracker will help you find more keywords and then analyze them to find the ones that are high in demand and low in supply. These are niche keywords. There is a nominal subscription fee but it is worth it.

Narrowing the search: if you are using keywords for Google Adwords then you will need to bear in mind these different terms.

• Broad match: general searches-searchers will look for any or all the words in your key phrase
• Phrase match: When you put quotation marks around your phrase “..” this will make sure that people will search for the exact phrase match.
• Exact match: Putting […] around your phrase will ensure that only this phrase will come up in a search.
Now that you understand key words and key phrases you can use them to optimize your site and do some Google campaigns for your products and services. When you use these correctly you will attract your targeted visitors and please the Googlebots as well. This will result in increased Page Rank.

 
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