Reciprocal link: This is a fancy name for exchanging links. Because of excessive spamming of the engines regarding gathering links, these types of links have lost their importance. However they are not completely worthless as they can still bring in some traffic.

Anchor text links: using keywords or key phrases to link instead of commands like click here etc.

How to increase Page Rank with linking: This is what Googlebots are looking for:

-Exchanging links (reciprocal) Remember the rule quality and relevant
-Use of blogs with anchor text-linking your blogs back to your website using anchor text.
-Directory submission submitting to quality directories that check your site manually. Find these on Google.
-Link baiting-make your site irresistible to other webmasters. Compel them to link to you. Some ways to do this are:
-Write good quality articles for your website content:
-Freeware download section-make this valuable and attractive to other webmasters
-Humorous jokes and stories about your industry-nothing wrong with a little humor
-Top news stories about your industry-remember to update these regularly.
-Free download of a web template, graphics file or WordPress plug-in

Article distribution

-Always allow reprints of your articles.
-You can use software to distribute your articles
-Use an article distribution service
-Or do it manually
-Remember to use different links in your bio to correspond with your article and where you need readers to go to.

Warning: Do not try any of these tricks:

Spamdexing

• Making Link farms collecting links from anywhere and everywhere. No content and many links not relevant
• Mass launching sites (launching your sites at a rapid pace:) Googlebots will report this as trying to spam Google with links
• Do not make too many links at a time- for this same reason