Images and graphics will affect Page rank due to the size of files.

Improving the website pages for your visitors: You will need to draw them in and compel them to read. I am sure you have seen stores put lures at the entrance of their stores, sales free giveaways, contests etc. Well to a certain extent you can do that with your website and the fun of it is that you have many doors to your site. Each of one of your pages is a doorway to your site. So how do you draw your visitors in? What is your lure?

Your biggest lure will be the title of your pages. This will indicate what the visitor can expect in the way of content. You know the question on every visitors mind “So what’s in it for me?” if the title sounds interesting your visitor will click through to that page and better still will be drawn into your content.

Will page selection affect my PR?

Yes and here’s how. Your 1st level pages are the most important. You may find that different pages will rank differently. The factors determining this are:

-Your inbound links
-Actual content
-The keyword or keywords the content is based upon.
-Quality and relevance
-Different pages can appear in different positions Google search engine.

Google will assess your Page Rank based on these factors.
Here is how you can improve individual web pages’ PR

-Add new content on a regular basis
-Tweaking keyword density 3%-5% is good for Google
-Improving content