 |
 |
 |
 |
 |
 |
 |
 |
 |
SERPS
Quite simply it means Search Engine Result Pages. This is when a searcher enters a keyword and the search engine return a page of results. This will be a list of websites relating to the keyword. You have seen these on Google when you search for a keyword. The SERP page will have titles, descriptions and the URL for each of the websites. Additionally all search engines will have sponsored ads at the top and Google will have their little ads on the right .
SERP pages are constructed by: Search engine bots crawl the World Wide Web for information. It finds information on all the websites and web pages that match a certain keyword and will make a SERP page of them. For a popular keywords or phrases the bots will save the page in the search engine database. They will add new websites as they find them. There are 3 main search engines: Google, Yahoo and MSN. They will each use slightly different criteria for building their SERPs. Google: Gives importance to link popularity, and excellent content for its Page Rank. Amount and quality of links are important and of course they must all be from good sites that complement your business. This information will be large factor in where you are positioned on the SERPs .
Here are a couple of explanations. Algorithms: These are the rules that search engines go by to index your site. Their robots are programmed using these algorithms. Google has the most sophisticated algorithms. Most of these rules and regulations are kept a secret to prevent spamming and cheating of the search engines. Google is continuously updating and tweaking their algorithms so that they can outsmart the “black hats” and those who think they can cheat the Google machine. Rank: this simply means placement or position in the search engines. Usually there are about 10 to the page with 1 being the highest. Your aim will be to try to get into the 1st page with the top 10. Sponsored links: These are on the top of the SERP page and can also appear at the bottom of the page.
Try to keep up with the basic optimization requirements and t=you will find your site will be indexed and get a good position on the SERPS. The main thing is to do it legally and play by Google’s rules. Black hat methods will not get you very far in the end and can even get you banned so do it right and build up your Page Rank slowly and carefully and you will find your rank in the SERPs will gradually rise and bring you a steady stream of visitors, leads and sales. | ||||
|
Home Basics Of Getting Indexed How The Google Machine Works Guiding the Googlebots Keywords Black Hat SEO Contact Us Links Site Map