1. Presentation:
2. Simple navigation:
3. Easy to read
4. Use of graphics

Presentation is very important both your visitors and Google. How you present your website is a reflection of you and your business. I am sure you have seen websites with really strange and outlandish coloring, wild graphics and even stranger font plus to top it all it looked like it was written by a kindergartener.. You just did not want to stay there a second longer and just ran to another site. This is why presentation is so important it can make your visitor run away forever or fall in love with your site. So look at some good sites and especially your favorites and see why you were so impressed.

See how to present your website in the best way possible. Get a good template, even if you have to spend a little. It will be worth it. You can get some from eBay or look up templates on Google.

Simple navigation: it is critical to a well-designed site to have good, simple, user-friendly navigation. This is important for your visitors as well as Googlebots. When visitors are confused about where to go and find things on your site they will just give up and leave. So don’t try anything fancy just keep navigation simple and easy to follow. When your visitors can find their way about so will the Googlebots.

Easy to read: it is very important to make your site not only professional but also easy to read. Font should be normal business font (Times Roman, Ariel or Veranda) in regular size font that is easy to read but not too large. Do not use bold except to draw attention to a point or a subheading. Sometimes if the subheading is a key phrase or contains a keyword this may help you as it will be picked up by the Googlebots. Black text on a pale background is usually acceptable for a business site.

Use of graphics: when you make a business site it should always look professional and sober. Small graphics are good when they emphasize a point or a draw attention to a product. E-book covers are an example of this.