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Home>Guiding the Googlebots>Why Should You Use Google Why Should You Use Google?
I remember a few years ago the list of search engines on the internet was longer than some search results! Now, it seems that very few have stood the test of time. In fact, a relative newcomer, Google, has nearly dominated the internet since its inception in the late 90’s. Forcing out even big names like Alta Vista. Why is that? The answer is quite simply that when you go to Google looking for something, you’re nearly always going to find it. Customer satisfaction is the number one reason any business succeeds. .
Let’s take a look at some of the reasons why. Number one, your search covers billions of URLs. Google's index is one of the largest and is the first of its kind. A couple of “Americanisms” come to mind here; “size matters” and “bigger is better” are but a few. However, index size alone is not the determining factor for the chances being so good that you will find what you’re looking for. Which brings us to reason number two; Google returns only pages relevant to the search terms you used. They use a technology that returns results that either match all of your search terms or match very similar search terms. And the terms must be in the page text or in the link text, not the keyword list or site description, this lessens the chances of having to look at a multitude of pages that have nothing to do with your search term, where the owner just listed the term in their keywords to attract more traffic. .
Reason number three, you can “try it before you buy it”. Most search engines list the owner-produced description of their site on their results. This can be misleading. Instead, Google shows a portion of the text that actually appears in the web page. This lets you judge whether or not this page may contain the information that you’re looking for. Again not having to rely on owner-produced keyword lists and site descriptions weeds out irrelevant pages. Reason number four; Google lets you “feel lucky”. Google is so confident of the relevance of their search results that they have installed an “I feel lucky” button that takes you directly to the site of the highest ranked result in your search. How’s that for arrogance, oh, I mean confidence. Reason number five; you can get it, even when it's gone. As Google crawls the web, it takes a snapshot of each page and analyzes it to determine the page's relevance. You can access these cached pages if the original page is temporarily unavailable due to Internet congestion or server problems. Though the information on cached pages is not always the most recent version of a site, it usually still contains useful information. Plus, your search terms will be highlighted in color on the cached page, making it easy to find the section of the page relevant to your query. Google took the old adage “give the customer what it wants” to the internet and gave the customer what it wanted and more. | ||||
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